With the football EURO 2008 entering it‘s final stage I’d like to share some experiences on a quite thrilling visual multimedia service we did for MSN in Germany. For the first time our Flash animation team used Microsoft Silverlight for an interactive infographic application.
The daily EURO video magazine combines 3-D-animations of all goals with picture slideshows, a full audio moderation and infographics envisioning match data and statistics. Besides the video magazine our Silverlight player allows MSN users to select the different content formats directly (e.g. only the goal animations or only the slideshow). The format illustrates the potential of innovative visual concepts on the web. The magazine is fascinating web video without any tv camera image involved.
The daily production is a real challenge. The partners involved are opta/Unlimited in Berlin (3 D goal animations), dpa-infocom (player, infographics, picture slideshow) and dpa audio&video services in Berlin (audio moderation and final video production). After the final whistle – in case of a penalty shootout close to midnight – the team starts to produce.
At 08.00 a.m. when MSN earlybird users start their office PCs the fresh magazine is already online. The audio anchorman and the unlimited folks had to accept three weeks of permanent night shifts. But the service and the overwhelming feedback made the lack of sleep worth it. We are really proud of the result and we have already started to discuss the next ideas for video without video.
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